Our Quality Standards
At Step Ahead we take our responsibility to our clients and research participants very seriously. We only design and carry out research that meets the highest quality and ethical standards.We abide by the Market Research Society (MRS) Code of Conduct and the Social Research Association (SRA) Ethical Guidelines.
We also have our own quality assurance procedures. We know that quality assurance and control depends on the everyday actions of those in our employment to maintain the quality of our services. We have therefore established a peer review circle, encompassing all staff with over 3 years’ experience. The role of this group is to undertake critical analysis of instruments and reports. All final reports are signed off at Director level.
We have held Investors in People status since 2004, which in practice means that we invest in our staff’s training and development, so that they are always up to date with the latest methods and thinking in their fields.






